Scarpe vs shoes

Marketing field is where syntactic differences come out. Marketing language seems to be easy to translate, but it is one of the trickiest instead. And it offers a great example of linguistic adaptation.

What follows is a short marketing text. The original one is available in my portfolio, along with other texts translated. The language pair here is Italian > English.


Pampering for growing feet

Day by day, your child discovers his surroundings by leaps and bounds! Special care to the sole design with calibrated laser cut-out details provides all XXX shoes with ultimate flexibility, allows for maximum comfort fit and gently adapts to fragile tiny feet. 


Walk on air

Growing up is like a happy flight towards new destinations. But when your child’s feet touch the ground, it’s important they wear lightweight shoes. XXX footwear features a careful selection of materials, so that active feet can move freely. 


Pubblicato da Vanessa Bruno


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